France is selling scratch-and-sniff baguette stamps — but local bakers are causing a stink
From the article: "...“You just have to rub the stamp here like this with your nails,” Clarisse Briend, a postal worker, told Today. “You can smell the bread, the baguette.” However, Paris’ Leonie Bakery manager Jeanne Barrere says it “smells more like vanilla.” Meanwhile, the bakery’s chief baker, Harlem Gbodialo, likened the scent to a “sugary, fruity aroma” that he couldn’t pin down..."
Article Reference: nypost.com
